For the centenary celebration of the ‘Great War’, the Flemish conservatives have spared no pains or expense. However, ‘the war to end all wars’ did not keep its promise. Far from it. Since then, things have gone from one armistice to the next world conflagration. What then, is there to commemorate, and why?

On the basis of quotes from politicians, world war re-enactors and marketers, Steigeisen exposes the mechanism behind the centenary celebrations: the link between remembrance, politics, tourism and big business.